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TikTok AdsAd platform

Connect TikTok Ads to X3: real leads instead of estimates

X3 reads cost and performance from your TikTok ad accounts (read-only) and matches them to the visits and leads on your website.

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01What you can do with it

What you do with TikTok Ads and X3.

X3 Growth Intelligence

Marketing

  • Measure cost per lead and ROAS for every TikTok campaign and ad on your own website
  • Match visits to the exact ad via ttclid and UTM templates
  • Report real leads back to TikTok as conversionsExample
More about X3 Growth Intelligence

02See it in action

Here's how it looks in X3.

Real screens from the app with sample data.

Sources & campaigns: spend, leads and cost per lead per campaign (Google Ads and Meta)
Sample data

Campaigns Spend, leads and cost per lead for each campaign.

Image 1 of 4: Campaigns

Pulse on the phone
Sample data

Image 1 of 2: Pulse

03How the connection works

Connect TikTok Ads in three steps.

  1. 01

    Connect your ad account

    You sign in to TikTok Ads from X3 and pick your ad accounts. X3 only reads cost and performance data.

  2. 02

    Match visits

    X3 matches spend to the visits and leads on your website using click IDs and UTM parameters.

  3. 03

    Analyze

    See cost per lead and ROAS per campaign in Growth Intelligence, next to all your other channels.

04Privacy and security

Your data, your rules.

  • X3 Growth IntelligenceGrowth Intelligence measures first-party and without cookies unless someone consents.
  • X3 Growth IntelligenceX3 only has read access to TikTok Ads.

Privacy policy

06Questions

TikTok Ads and X3 in a nutshell.

Can I connect TikTok Ads to X3?

Yes. X3 reads cost and performance from your TikTok ad accounts (read-only) and matches them to the visits and leads on your website.

What does X3 do with TikTok Ads?

Measure cost per lead and ROAS for every TikTok campaign and ad on your own website. Match visits to the exact ad via ttclid and UTM templates.

Do I need a developer for this?

No. You set up the connection in X3 yourself. If you like, we can do it together in a call.

What about data protection?

Growth Intelligence measures first-party and without cookies unless someone consents. Which data X3 processes, and where, is set out in the privacy policy.

How much does the TikTok Ads integration cost?

The integration is part of X3 Growth Intelligence. You'll find what X3 Growth Intelligence costs on the pricing page.

07Get started

Connect TikTok Ads to X3.

One X3 account, TikTok Ads connected in a few steps.Prefer to do it together? We'll set it up with you.

Start for freeBook a setup call

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