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Meta AdsAd platform

Connect Meta Ads to X3: real leads instead of estimates

X3 connects your Meta ad accounts for Facebook and Instagram, reads costs (read-only), sends conversions server-side and pulls in leads from Instant Forms.

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01What you can do with it

What you do with Meta Ads and X3.

X3 Growth Intelligence

Marketing

  • Combine spend per campaign, ad set and ad with the visits and leads on your website
  • Report real leads to Meta server-side through the Conversions API (CAPI), with a check of the match quality
  • Receive leads from Facebook and Instagram Instant Forms as X3 leads in real time and assign each form to a project
More about X3 Growth Intelligence

X3 CRM

Sales

  • Create new Instant Form leads as contacts in X3 CRM automatically, with campaign and form name as the source
  • Send status and revenue from sales back to Growth Intelligence so Meta optimizes for real deals
More about X3 CRM

02See it in action

Here's how it looks in X3.

Real screens from the app with sample data.

Sources & campaigns: spend, leads and cost per lead per campaign (Google Ads and Meta)
Sample data

Campaigns Spend, leads and cost per lead for each campaign.

Image 1 of 4: Campaigns

Pulse on the phone
Sample data

Image 1 of 4: Pulse

03How the connection works

Connect Meta Ads in three steps.

  1. 01

    Connect your ad account

    You sign in to Meta Ads from X3 and pick your ad accounts. X3 only reads cost and performance data.

  2. 02

    Match visits

    X3 matches spend to the visits and leads on your website using click IDs and UTM parameters.

  3. 03

    Report real leads back

    Qualified leads go to Meta Ads as conversions, so your campaigns optimize for real inquiries.

04Privacy and security

Your data, your rules.

  • X3 Growth IntelligenceGrowth Intelligence measures first-party and without cookies unless someone consents.
  • X3 Growth IntelligenceX3 only has read access to Meta Ads.
  • X3 CRMYou connect your own account by signing in to Meta Ads directly.

Privacy policy

06Questions

Meta Ads and X3 in a nutshell.

Can I connect Meta Ads to X3?

Yes. X3 connects your Meta ad accounts for Facebook and Instagram, reads costs (read-only), sends conversions server-side and pulls in leads from Instant Forms.

What does X3 do with Meta Ads?

Combine spend per campaign, ad set and ad with the visits and leads on your website. Report real leads to Meta server-side through the Conversions API (CAPI), with a check of the match quality. Receive leads from Facebook and Instagram Instant Forms as X3 leads in real time and assign each form to a project.

Do I need a developer for this?

No. You set up the connection in X3 yourself. If you like, we can do it together in a call.

What about data protection?

Growth Intelligence measures first-party and without cookies unless someone consents. Which data X3 processes, and where, is set out in the privacy policy.

How much does the Meta Ads integration cost?

The integration is part of X3 Growth Intelligence. You'll find what X3 Growth Intelligence costs on the pricing page.

07Get started

Connect Meta Ads to X3.

One X3 account, Meta Ads connected in a few steps.Prefer to do it together? We'll set it up with you.

Start for freeBook a setup call

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