Connect Microsoft Ads to X3: real leads instead of estimates

01What you can do with it

X3 Growth Intelligence

Marketing

• Analyze costs from Microsoft Ads campaigns alongside Google, Meta, LinkedIn and TikTokExample
• Mark manually uploaded conversions as doneExample
• Match visits to a campaign via msclkid and UTM parametersExample

More about X3 Growth Intelligence

02See it in action

Campaigns

Table

Lead

Pulse

Campaigns Spend, leads and cost per lead for each campaign.

Table Visits by interest, leads and cost per lead for each campaign.

Lead Answers, path through the website, campaign and handover to the CRM.

Pulse Leads, ad spend and cost per lead over the last 7 days.

Image 1 of 4: Campaigns

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Image 1 of 2: Pulse

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03How the connection will work

1. 01

   Connect your ad account

   Once the integration is ready, you sign in to Microsoft Ads from X3 and pick your ad accounts. X3 will only read cost and performance data.

2. 02

   Match visits

   X3 will match spend to the visits and leads on your website using click IDs and UTM parameters.

3. 03

   Analyze

   Cost per lead and ROAS per campaign will then sit in Growth Intelligence next to all your other channels.

04Privacy and security

• Growth Intelligence measures first-party and without cookies unless someone consents.

Privacy policy

05Related apps

• Google Ads integrationAd platform, works with X3 Growth Intelligence
• Meta Ads integrationAd platform, works with X3 Growth Intelligence, X3 CRM
• TikTok Ads integrationAd platform, works with X3 Growth Intelligence
• LinkedIn integrationAd platform and social mediaX3 Automation coming soon, works with X3 Growth Intelligence
• Google Search Console integrationSEO, works with X3 Growth Intelligence
• HubSpot integrationCRM, works with X3 Growth Intelligence, X3 Automation
• Instagram integrationSocial mediaComing soon
• Facebook integrationSocial mediaComing soon