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Google AdsAd platform

Connect Google Ads to X3: real leads instead of estimates

X3 reads cost and performance from your Google Ads accounts (read-only) and reports real leads and closed deals back to Google as conversions.

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01What you can do with it

What you do with Google Ads and X3.

X3 Growth Intelligence

Marketing

  • Measure cost per relevant visit, cost per lead and ROAS for every campaign, ad group and ad on your own website
  • Daily matching of spend with visits via gclid, gbraid and wbraid
  • Send qualified leads and won deals to Google Ads as offline conversions
  • Assign unmatched UTM parameters to the right ads with mapping rules
More about X3 Growth Intelligence

02See it in action

Here's how it looks in X3.

Real screens from the app with sample data.

Sources & campaigns: spend, leads and cost per lead per campaign (Google Ads and Meta)
Sample data

Campaigns Spend, leads and cost per lead for each campaign.

Image 1 of 4: Campaigns

Pulse on the phone
Sample data

Image 1 of 2: Pulse

03How the connection works

Connect Google Ads in three steps.

  1. 01

    Connect your ad account

    You sign in to Google Ads from X3 and pick your ad accounts. X3 only reads cost and performance data.

  2. 02

    Match visits

    X3 matches spend to the visits and leads on your website using click IDs and UTM parameters.

  3. 03

    Report real leads back

    Qualified leads go to Google Ads as conversions, so your campaigns optimize for real inquiries.

04Privacy and security

Your data, your rules.

  • X3 Growth IntelligenceGrowth Intelligence measures first-party and without cookies unless someone consents.
  • X3 Growth IntelligenceX3 only has read access to Google Ads.

Privacy policy

06Questions

Google Ads and X3 in a nutshell.

Can I connect Google Ads to X3?

Yes. X3 reads cost and performance from your Google Ads accounts (read-only) and reports real leads and closed deals back to Google as conversions.

What does X3 do with Google Ads?

Measure cost per relevant visit, cost per lead and ROAS for every campaign, ad group and ad on your own website. Daily matching of spend with visits via gclid, gbraid and wbraid. Send qualified leads and won deals to Google Ads as offline conversions.

Do I need a developer for this?

No. You set up the connection in X3 yourself. If you like, we can do it together in a call.

What about data protection?

Growth Intelligence measures first-party and without cookies unless someone consents. Which data X3 processes, and where, is set out in the privacy policy.

How much does the Google Ads integration cost?

The integration is part of X3 Growth Intelligence. You'll find what X3 Growth Intelligence costs on the pricing page.

07Get started

Connect Google Ads to X3.

One X3 account, Google Ads connected in a few steps.Prefer to do it together? We'll set it up with you.

Start for freeBook a setup call

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